Greenman OPEN (GMO) is now Germany’s Largest Food-Retail Focused Real Estate Investment Fund

Fund Strategy

Greenman OPEN’s core strategy is ensuring the maximum amount of a property’s rental income is converted into frequent and consistent investor returns over the long-term. To do this we focus on the following:

Income Generation

Income Generation

GMO only acquires properties if they have the ability to generate core/core+ returns for investors through the conversion of rental income into consistent investor income for the long term.
Buy & Hold

Buy & Hold

GMO buys and holds properties for the long-term, ensuring they continue to remain up to date throughout tenant concept life-cycles, demographic shifts and changing retail trends.
Sustainable Debt

Sustainable Debt

GMO enters into long term debt obligations with LTVs and interest terms which are low, sustainable and linked to the portfolio’s Weighted Average Remaining Lease Term (WARLT).

Real Estate Selection

To help us achieve long-term income generation, GMO follows a rigorous due diligence process when acquiring property. All properties acquired must include the following:

Food Focused

Food Focused

All properties acquired have leading German supermarket chains as anchor tenants, who in combination with essential retailers, pay a large majority of that property’s rent.
Sustainable Catchments

Sustainable Catchments

GMO acquires properties in locations where the catchment area’s population demographics are sufficiently robust to support our tenant’s concepts for the long term.
Site Protection

Site Protection

GMO’s properties are located in areas where a tenant’s retail activities are governed by restrictive planning permits and operational licences.

Tenant Relationships

We are not just a landlord. Our tenant engagement is broad, frequent and collaborative. Providing in-house asset and property management services allow us to gain a deep understanding of our tenants’ activities and we consider ourselves their long term partners, making decisions based upon what’s good for our partnership.

Tenant Centric

Tenant Centric

GMO focuses asset marketing, asset management & data management activities towards the long-term improvement of our grocery anchor’s performance.
WARLT Maintenance

WARLT Maintenance

GMO focuses on converting frequently occurring property management events into opportunities to alter and extend tenant leases, maintaining the portfolio’s WARLT.
Shared R&D and Testing

Shared R&D and Testing

GMO shares and compares collected store visitor data, supports tenants in introducing new concepts and designing pilot projects to test new technologies, ensuring that all properties remain up to date and relevant.

The Future of Food Retail

Greenman OPEN’s fund manager, Greenman, has launched and managed a number of funds over the years, honing their strategy and skills, before the development of Greenman OPEN (GMO).

GMO has grown since its launch in 2016 to become the largest German food-retail focused fund available on the market.

GMO’s grocery anchored stores now account for €1bn of grocery sales in Germany a year, equivalent to 0.5% of the total German grocery market.

GMO follows a buy and hold strategy and as such we would be remiss to not try and understand what the food retail market will be like in the future.

Over the next 5 years we will be analysing our large bank of proprietary data and implementing technology that will enable our centres and their tenants to operate more sustainably and remain relevant during changing retail trends.

We have set ourselves the challenge to generate 5% of our revenue by 2025 from non-rent related initiatives, many of them linked to our ESG strategy as we firmly believe that improving the long-term impact of our properties on the environment and society will support investor returns.

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