Greenman’s Head of Distribution David O’Meara recently shared his thoughts in PropertyEU on the digital evolution of retail. Recent years have seen technology permeate every aspect of retail and real estate, with supply chains experiencing substantial advancements.

In an era where technology is revolutionising every corner of retail, the tangible aspects – our buildings, warehouses, and retail spaces aren’t exempt. The once static structures are now dynamic, evolving to keep pace with a rapidly transforming industry.

At Greenman we are deeply rooted in real estate and passionate about innovation and have observed firsthand how these changes impact both the real estate industry and the consumers it ultimately serves.

“We’ve always believed in empowering our tenants, and that’s why we’re taking an integrated approach to property management. This means that our buildings aren’t just structures; they are smart ecosystems. Retrofitting them with PropTech, such as sensors, cameras, and computer vision applications, allows us to track everything from customer journeys to real-time electricity demand. By channeling this data into a centralised warehouse, we’re making decisions backed by data, ensuring our real estate is as responsive and efficient as the occupiers they house”, explains David.

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