Three years of sales data now sit behind the retail partnerships of Potager Farm, the vertical farming venture backed by Greenman OPEN, and a pattern has emerged that repeats with striking consistency: demand dips every summer, right around the school holidays, before climbing back through autumn and building toward a stronger spring.

It shows up in 2024. It shows up again in 2025. And it’s already visible in this year’s data too. In each case, weekly deliveries fall by roughly half – and in some weeks, considerably more – through the July-to-September window, before recovering as the school term restarts and building toward a spring peak. It’s not a one-off dip or a quirk of a single quiet month; it’s a genuine seasonal rhythm sitting underneath the headline numbers.

The likely explanation is straightforward enough: families on holiday shop differently, and fewer routine grocery trips mean fewer reasons to pick up a fresh herb pot along the way. But spotting that a pattern exists is one thing – planning around it is another, and that’s exactly what three years of data now makes possible. Rather than treating each summer slowdown as a surprise or reacting to it once it’s already showing up in the numbers, Potager Farm can build production and delivery schedules that anticipate the dip before it arrives, and ramp back up in step with the recovery rather than behind it.

That’s the real value of a few years of consistent data: not just seeing what happened last summer but being able to plan next summer’s cycle around it in advance – a small, steady sign of a business maturing from early growth into disciplined operations.

Important Note

This update is for information purposes only. Shareholders in Greenman OPEN are not required to act upon any of the information contained in this update.

This update includes forecasts, forward-looking statements and estimates. There is a significant risk that targets and milestones mentioned in this update may not be met or may not be met in the expected timeline and the performance of Greenman OPEN may be affected if these targets are not met.

This update also includes current and historic information. Historic data and therefore past performance is not a good predictor of future performance.

Nothing in this update should be considered as investment advice or as a recommendation to invest.

Further Information

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