FOOD RETAIL
Johnnie Wilkinson Contributes to High Five
Earlier this month Greenman CEO, Johnnie Wilkinson, contributed to Kaufland’s High Five publication, joining leading experts from the real estate sector.
EDEKA is Germany’s largest full assortment food retailer with a revenue in 2021 of c.€62.7bn and 11,114 stores across Germany.
Focus: On a wide range of high-quality products, supporting local suppliers where possible.
Digitalisation: EDEKA are very focused on start-up technology in stores such as smart trolleys, app development and self-scanning checkouts.
KAUFLAND is part of the Schwarz Group – Europe's largest retailer in 2021 and Germany’s third largest full assortment food retailer with a total revenue in 2021 of c.€25.5bn and +700 stores across Germany.
Focus: Improving shopper experience with new store concepts and a sustainable range.
Digitalisation: The Schwarz Group acquired Real.de in June 2020, one of the largest online marketplaces in Germany offering both food and non-food products.
REWE is Germany’s second largest full assortment food retailer with a total revenue in 2021 of c.€76.5bn and 6,000 stores across Germany.
Focus: On multichannel strategies including convenience, discount, online and click & collect.
Digitalisation: REWE is Germany’s leading online supermarket for fresh food, serving c. 70% of the market. They offer same-day delivery to 8 German cities.
ALDI is Germany’s largest food discounter with the group’s (Aldi Nord & Aldi Süd) total revenue in 2021 amounting to €31.1bn and 4,159 stores across Germany.
Focus: On a limited range at discount prices. Aldi are now remodelling their concept to include an expanded fresh category and bakery section improving perception of quality and freshness.
Digitalisation: Aldi do not trade online in Germany.
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Our EDEKA Centre at Mahlsdorf Markte, Berlin is an excellent example of a high quality, full assortment grocer that makes great strides in ensuring it both supports local industry by stocking goods from local suppliers; makes environmentally conscious decisions through recycled or reusable packaging and creates a special shopping experience with an in-store café, sushi bar, bakery and juice bar.
Contact a member of the team to discuss renting space in a Greenman OPEN centre.
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