FOOD RETAIL
Johnnie Wilkinson Contributes to High Five
Earlier this month Greenman CEO, Johnnie Wilkinson, contributed to Kaufland’s High Five publication, joining leading experts from the real estate sector.
Key Tenants
EDEKA
EDEKA is Germany’s largest full assortment food retailer with a revenue in 2022 of c. €63bn and over 11,000 stores across Germany.
Focus: On a wide range of high-quality products, supporting local suppliers where possible.
Digitalisation: EDEKA are very focused on start-up technology in stores such as smart trolleys, app development and self-scanning checkouts.
Kaufland 
Kaufland is part of the Schwarz Group – Europe’s largest retailer in 2022 and Germany’s third largest full assortment food retailer with a total revenue in 2022 of c. €21bn and c. 700 stores across Germany.
Focus: Improving shopper experience with new store concepts and a sustainable range.
Digitalisation: The Schwarz Group acquired Real.de in June 2020, one of the largest online marketplaces in Germany offering both food and non-food products.
REWE
REWE is Germany’s second largest full assortment food retailer with a total revenue in 2022 of c. €51bn and over 6,000 stores across Germany.
Focus: On multichannel strategies including convenience, discount, online and click & collect.
Digitalisation: REWE is Germany’s leading online supermarket for fresh food, serving c. 70% of the market. They offer same-day delivery to 8 German cities.
Aldi
ALDI is Germany’s largest food discounter with the group’s (Aldi Nord & Aldi Süd) total revenue in 2021 amounting to c. €36bn and c. 4,500 stores across Germany.
Focus: On a limited range at discount prices. Aldi are now remodelling their concept to include an expanded fresh category and bakery section improving perception of quality and freshness.
Digitalisation: Aldi do not trade online in Germany.
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Tenant Snapshot
EDEKA Brehm @ Mahlsdorf Markte
Our EDEKA Centre at Mahlsdorf Markte, Berlin is an excellent example of a high quality, full assortment grocer that makes great strides in ensuring it both supports local industry by stocking goods from local suppliers; makes environmentally conscious decisions through recycled or reusable packaging and creates a special shopping experience with an in-store café, sushi bar, bakery and juice bar.
- Location: An der Schule 82, 12623 Berlin
- Total Area: 3,649 sqm
- Awards: 2021 Store of the Year in the Food category, 2017 Supermarket of the Year, 2017/18/19 Fruit Prize for best fruit & vegetable department.
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